Starbucks Sustainability Project: Evolution of a Coffee Empire

July-Sep 2023

Team: Rose Toal, Ananya Srinivasan, Subin Cho

Role: Product design, Ideation, Sustainability strategy development, Research, Interviews, and Surveys

Project Brief

Design a memorable and meaningful user-focused innovation for a company that enables users to behave more sustainably even as it drives real improvements in that company’s sustainable practices. The design solution must not be able to be implemented through greenwashing, but only through a lasting commitment to change in the company.

Research Strategy

Thoroughly research the chosen company's market, brand identity, customer demographics, strengths, and weaknesses. Investigate the company's sustainable performance through corporate materials, third-party certifications, and independent research. Assess higher risk threats and weaknesses impacting the company's sustainable practices. Incorporate both qualitative and quantitative research methods to gain a comprehensive understanding of user behaviors, perceptions, and needs. By synthesizing insights from diverse sources, our research strategy aims to guide the creation of a memorable and impactful user-focused innovation that drives tangible improvements in the company's sustainable practices.