This was a two-year R&D project to develop a baby car seat for Daichii, the number one car seat company in South Korea, that folds up into a box for easy storage and portability. It took extensive research, user studies, and many development stages to complete, as it needed to be ergonomically designed to be comfortable for a small child to sit in, easy to store when folded, and easy to fold.

One of the most responsive things I designed was the Smile Line chair, which was popular because of its ergonomic and collapsible form.

It is currently on the market under the name EasyCarry.

Duration: 14months

Role: User Research, Competitor Analysis, Prototyping, Concept Development, Rendering

Team: Manager Hong, Assistant Manager Kim